Ready to take a look at adding social marketing to your massage marketing approach?
Not quite sure what it all means and what’s the best way to go about it? In the world of social marketing, author, entrepreneur, and now agency owner Gary Veynerchuk as made a name and a place for himself through his no nonsense (read NSFW “not safe for work”) style and use of all the social tools available to business owners. His SXSW keynote address from a few years back is still relevant for folks looking to take the leap into the social space… he talks about one of my strongest held beliefs about social marketing… it’s social… threat it like a dinner party, NOT a billboard.
If you’re a massage therapist or healing arts practitioner, social marketing can be a great way to grow your business… if you’re looking for a great jumping off point for your own social marketing implementation – this is a good place to start!
The Thank You Economy
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to…
… Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today’s markets.